Press Release

Triporati Wins Innovator Award at PhoCusWright Travel Innovation Summit

Triporati, the online destination discovery website, was selected from 32 competing entries to win the Innovator Award at the annual PhoCusWright travel conference.

San Francisco, CA — May 1, 2009: Triporati, the online destination discovery website, received the Innovator Award at the 14th Annual PhoCusWright Conference in Hollywood, CA. Triporati was selected as a winner from among dozens of travel applications showcased at the conference's Travel Innovation Summit. Triporati's "Vacation Genome Project" helps travelers decode their ideal vacation preferences enabling them to discover the best destinations in the world for their next trip.

Today, all the online travel sites begin by asking users, "Where would you like to go?" However, more than 70% of leisure travelers don't know the answer to that question 3-4 months before their trip.

"Before Triporati, it was almost impossible for travelers to find new destinations that were right for them," notes Jim Hornthal, founder and chairman of Triporati. "You were lucky if a recommendation from a friend or an article worked out. Now, travelers have unlimited access to the most sophisticated and inspiring travel discovery service available today."

Triporati has assembled a global team of 65 recognized travel experts, who have collectively authored over 550 guidebooks. Together, they have categorized and indexed over 1,200 destinations from around the world across 62 distinct attributes (activities and interests).

Visitors to www.Triporati.com simply select and rank their interests, and Triporati's patented technology takes over to recommend the best destinations for them. Triporati users, who have traveled extensively, are impressed by the accuracy of the site's recommendation engine and the deep content on the corresponding 1,200 Destination Guide pages which are designed to help inspired users get the most from their travel dollar.

About Triporati, Inc.

Triporati was founded by a team of online travel veterans who set out to help users answer the basic question of travel: "Where should I go?" Triporati has built a proprietary expert recommendation engine for leisure travel destinations based on original expert content. By selecting and ranking activities and interests, a user is presented with a personalized map of the world showing the best places to do what they want to do.

Triporati's "Vacation Genome Project" does for leisure travelers what Pandora's "Music Genome Project" does for music lovers; personally matching the best recommendations for each user's unique needs and desires.

Each pin on the Triporati Destination Map leads to one of over 1,200 guide pages, with original content, deep links to relevant sources online, as well as the best deals on air, hotel and packages to that destination.

Triporati's Destination Discovery experience can be found at www.Triporati.com, as well as co-branded partner sites, including AAA Carolinas.